Hand-worked Phulkari on silk, khadi and cotton — the season's collection, cut across women's, men's, kids' and occasion wear from a designer's studio in the City Beautiful.
Shop the CollectionChandigarh was drawn sector by sector, street by street — India's one planned, modernist city. IZRA's studio sits inside that same discipline, and it shows in how every piece is built.
Le Corbusier planned this city in a strict, rational grid. Every IZRA silhouette starts the same way — pattern and proportion settled before a single embroidery thread is picked up.
Nek Chand built a world-famous garden from broken tile and cast-off material. It's the same instinct behind hand-worked Phulkari — slow, human craft turned into something worth keeping.
Most seasons at IZRA start as sketches by the lake at the edge of the city — the one unplanned, open space in an otherwise gridded town.
NIFT-trained and retail-schooled at Monte Carlo and GAP, Sameer Gupta founded IZRA in 2024 on a simple premise: Punjab's hand-worked textile traditions belong in a modern wardrobe, not only in an heirloom trunk. Silk, jute, cotton and khadi, finished with hand-worked Phulkari, across four complete lines under one roof — designed the way the city around his studio was planned: a clear structure first, ornament second.
Read the Full StoryA guided video fitting, a fabric and price agreed together, and a finished garment shipped to your door — from Ludhiana to Vancouver, only the courier changes.
Start a Bespoke Enquiry